Total Landed Cost (TLC) Inclusive Pricing

  • Updated

TLC Inclusive Pricing removes friction from cross-border sales by providing all-in pricing for international shoppers. Enabling this feature can drive conversion, improve the customer experience, and simplify tax compliance.

Empower your global sales with SWAP’s TLC Inclusive Pricing — clear, seamless, and customer-friendly.

 

 

What is Total Landed Cost?

The Total Landed Cost (TLC) is the final price paid for an international order. It includes:

  • Product cost
  • Duties and taxes
  • Other associated charges (e.g., customs handling fees)

TLC includes duties, taxes, and the full cost of shipping the product to the customer’s door.

 

 

What is TLC Inclusive Pricing?

With TLC-inclusive pricing, all costs (product, duties, taxes, and fees) are baked into the product price upfront. This means:

  • Customers see a single, all-in price at checkout.
  • There are no surprises or hidden costs upon delivery.
  • You remain in control of pricing strategy and compliance.

 

 

Benefits of TLC Inclusive Pricing

  1. Improved Conversion Rates
    • Buyers are less likely to abandon their carts when pricing is clear, and all costs are transparent.
  2. Better Customer Experience
    • Eliminates unexpected fees on delivery, reducing complaints and returns.
  3. Simplified Compliance
    • You will meet tax and duty obligations seamlessly for each market.
  4. Global Expansion with Confidence
    • Enter new international markets without worrying about pricing complexity.

 

 

How Does It Work in SWAP?

Learn how SWAP simplifies cross-border shopping with TLC-inclusive pricing.

Calculation

SWAP calculates duties, taxes, and import/export fees based on:

  • Destination market (country-specific rates)
  • HS codes (product classifications)
  • De minimis thresholds

Price Baking

  • SWAP bakes these charges directly into the displayed product price at checkout.
  • Example: A $100 product with $20 in duties/taxes becomes a $120 TLC-inclusive price.

Customer Experience

  • Shoppers see the final price upfront.
  • Duties and taxes are prepaid, reducing delivery delays and friction.

 

 

How to Set Up TLC Inclusive Pricing in SWAP

This is how to enable TLC Inclusive Pricing:

  1. Go to your SWAP Dashboard
  2. Go to Pricing Zones.
  3. Open a Pricing Zone where you wish to enable TLC Inclusive Pricing.
  4. Choose "TLC Inclusive" as the inclusive strategy.
  5. Save and Activate the option.

 

 

Frequently Asked Questions

Here are some frequently asked questions and their answers:

What happens if I don’t use TLC Inclusive Pricing?

Duties, taxes, and fees will be calculated separately at checkout. Unpaid fees can lead to unexpected costs, customer confusion, and delivery delays.

How accurate are the duties and taxes calculations?

To ensure reliable estimates, SWAP uses real-time tax rates, HS codes, market thresholds, historical order data, and learning algorithms. Transparent reports benchmark these against actual charges, while merchants are billed for the checkout amount shown.

What countries are supported?

TLC Inclusive Pricing supports all VAT-inclusive markets. View the full list of supported countries here. Coverage will continue to expand.

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